Brian Connolly Founder & Managing Principal, Victus Advisors

  Brian Connolly has over 15 years of experience providing market research, financial advisory, and other strategic planning services to a wide variety of venues, events, franchises, athletic departments, municipal governments and Fortune 500 companies. Prior to founding Victus Advisors, Brian was a senior consultant with CSL International, specializing in market analysis, financial feasibility, economic impact analysis and operational reviews for sports franchises, athletic departments and public assembly venues. Prior to that, he served in market research and strategy roles for the NFL Arizona Cardinals and NBA Orlando Magic, as well as Finance Director for a market research firm based in Boston.
Brian earned his B.A. in Economics from the University of Pennsylvania and an M.B.A. with a specialization in Sports Business from the W.P. Carey School of Business at Arizona State University. Brian has served as an expert speaker/panelist at the International Association of Venue Managers (IAVM) and Association of Luxury Suite Directors (ALSD) conferences, as well as the San Diego State University Sports MBA program and Syracuse University's Falk School of Sport. Brian resides in the beautiful mountain town of Park City, Utah, with his wife and three daughters.

Walter Franco Project Manager, Victus Advisors

  Walter Franco specializes in a wide variety of market research, strategic analysis, and other planning and operational consulting services on behalf of our clients. Prior to joining Victus Advisors, Walter worked in corporate development for the ECHL Utah Grizzlies and the Maverik Center, a 10,000-seat hockey arena located in the suburbs of Salt Lake City. He also has significant experience providing consulting services to international soccer clubs, including assisting with U.S. licensing deals and brokering friendlies in the U.S. with Major League Soccer (MLS) opponents. Walter is bi-lingual, and his professional experience includes projects and roles with English-speaking groups such as MLS, Soccer United Marketing, Real Salt Lake, and University of Utah Athletics, as well as several Spanish-language projects for Mexican professional soccer clubs (such as Liga MX's Club Tijuana Xoloitzcuintles de Caliente and Toluca F.C.) and the city of Rosarito, Mexico.  Walter earned an M.B.A. with a focus on Sports Business from San Diego State University, and a B.A. in Business Administration from the University of Utah. He is a native of San Diego, California, and currently lives in Sandy, Utah, with his wife and three daughters. 

Zac Ipson Senior Analyst, Victus Advisors

  Zac Ipson specializes in market research, financial analysis, and other strategic analysis projects on behalf of our clients. Prior to joining Victus Advisors, Zac worked as a financial analyst at Zions Bank, a large regional bank headquartered in Salt Lake City, in their commercial real estate banking division. He also spent time at the sports agency Wasserman working with sports teams and leagues doing sponsorship measurement and valuation, market research, and other analysis. Zac's professional experience includes projects and roles with real estate developers and builders, NBA teams (including the Golden State Warriors and Philadelphia 76ers), MLB teams, MLS clubs, and other various sports properties. Zac earned an M.B.A. with a focus on Sports Business from San Diego State University, and a B.S. in Finance with a minor in Economics from Brigham Young University where he was a member of the men's lacrosse team. Zac is originally from Las Vegas, Nevada, and currently lives in Draper, Utah, with his wife and dog.

Jeff Goldscher Senior Advisor, Victus Advisors

  Jeff Goldscher is a leading expert in sports marketing strategy and brand planning, with more than 20 years of experience in developing and executing strategic plans for sports marketing, tourism marketing, retail advertising, direct marketing, digital marketing,andbrand management. Jeff has extensive experience developing comprehensive marketing strategies that deliver upon clients’ organizational goals andobjectives, across a wide range of franchises, athletic departments, businesses, non-profits, and municipalentities.
Prior to joining Victus Advisors, Jeff foundedtwo different full-service marketing agencies. As a partner and co-founder atAquarius Sports & Entertainment, which was twice named to Inc. Magazine’s“Inc. 5000” annual list of the fastest growing firms in the nation, Jeff’sprimary responsibilities included developing and managing the company’screative, digital, and promotional platforms for sports sponsorship clients such as AAA, TargetCorporation, MedStar Health, and the Pro Football Hall of Fame. 

George A. Cooley II Senior Advisor, Victus Advisors

  George A. Cooley II has thirty years of experience in sales, marketing, and management, and is currently leading business development and relationship management efforts for Victus Advisors within the Sports Tourism and National Governing Body (NGB) sectors.
Prior to joining Victus Advisors, George was the Sports Development Director for Destination DC, where he led and directed his departments in the areas of sales, marketing opportunity analysis, target market selection, promotion mix, and customer relationship management.
George's destination marketing career has featured an impressive list of awards and leadership positions, including the 2007 Ontario Motor Coach Association's prestigious "Mary Morton Service Award" for outstanding service to motor coach and tour operator companies in Ontario, the 2007 American Bus Association's members voting Destination DC #1 for service in the Destination Marketing Organization category, and the Maryland Tourism Council naming George "1997 New Professional of the Year." George has also served as a member of the executive advisory board for Connect SPORTS MARKETPLACE, member of the board for the Student & Youth Travel Association (SYTA), and on the National Tour Association's (NTA) Leadership Team.


Jill Bensley President, JB Research Company

  Jill Bensley is a strategic partner of Victus Advisors and specializes in providing cities, municipal agencies, sports franchises, developers, and other sports and entertainment companies with feasibility testing for new real estate projects. Victus recently partnered with Ms. Bensley on an economic analysis project for the AEG-owned StubHub Center in Carson, California. Ms. Bensley is widely considered the foremost feasibility consultant for entertainment, attraction, culture and retail real estate projects in the United States. She is a full member of the prestigious Urban Land Institute where she serves as the Chair of the Entertainment Development Council. She is also a member of the International Council of Shopping Centers, the Themed Entertainment Association, the International Association of Attractions and Amusement Parks, and Financial Women International.
In recent years, Ms. Bensley has been involved with selecting and testing retail and entertainment elements for many of the most successful sports-anchored mixed-use developments in the country, including L.A. Live adjacent to the Staples Center in downtown Los Angeles, and ancillary developments built around professional sports arenas in Atlanta, Anaheim and Edmonton, among others. She has conducted hundreds of market, financial feasibility and economic impact analyses and consumer research for retail/entertainment developments and mixed-use projects all across the country.
For more information about Jill Bensley and JB Research Company, please visit www.jbresearchco.com.