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JB RESEARCH COMPANY & VICTUS ADVISORS JOIN FORCES TO PROVIDE MARKET & FINANCIAL PLANNING FOR SPORTS-ANCHORED MIXED-USE DEVELOPMENT PROJECTS

4/23/2014 3:07:29 PM

APRIL 22, 2014 - JB Research Company and Victus Advisors are pleased to announce the formation of a strategic partnership that will be serving cities, municipal agencies, sports franchises, developers, and other sports and entertainment companies in their need for feasibility testing for new real estate projects. “This alliance increases our top-tier research capabilities to put us at the forefront of objective feasibility testing for sports-anchored mixed-use projects in the United States,” said Jill Bensley, President of JB Research Company, headquartered in Southern California.

The firms decided to solidify their partnership after successfully conducting market and financial feasibility studies for several recent clients.“We work so seamlessly together, it was just a natural move,” commented Brian Connolly, Managing Partner of Victus Advisors of Park City, Utah.

Jill Bensley is the foremost feasibility consultant for entertainment,attraction, culture and retail real estate projects in the United States. In recent years, Ms. Bensley has been involved with selecting and testing retail and entertainment elements for many of the most successful sports-anchored mixed-use developments in the country, including L.A. Live adjacent to the Staples Center in downtown Los Angeles, and ancillary developments built around professional sports arenas in Atlanta, Anaheim and Edmonton, among others.

Brian Connolly is the industry leader in independent market/financial feasibility and economic analysis for sports facilities of all sizes. Mr.Connolly’s recent project experience includes major professional venues (NBA, NHL,NFL, MLB, MLS) as well as minor league sports facilities, collegiate sports venues and youth/amateur sports complexes.

For more information, please contact Brian Connolly of Victus Advisors via telephone at (435) 604-0874 or via e-mail at bconnolly@victusadvisors.com, or contact Jill Bensley of JB Research Company via telephone at (805) 798-1800 or via e-mail at jill@jbresearchco.com.