News

Launch of Victus Advisors -- An Independent Consulting Service to the Sports & Entertainment Industry

7/19/2012 8:31:51 PM

Dallas, Texas, April 25, 2012 - Victus Advisors, a consultancy providing market research and financial advisory for sports franchises, athletic departments, venues, and events, launched today under the direction of Brian Connolly, formerly a lead consultant with CSL International.

“The recent consolidation trend among service providers in the sports and entertainment industry has resulted in an acute shortage of truly independent advisors," said Connolly. “I have established Victus Advisors to support the industry’s demand for objective research and advice from independent consultants with absolutely no interest in follow-on work in architecture, construction, management, or sales projects.”

Connolly has more than 10 years of experience in market research and financial advisory roles in which he has advised Fortune 500 companies, municipal governments, professional sports franchises, and university athletic departments. Prior to founding Victus Advisors, he was a consultant with CSL International, specializing in feasibility studies, economic impact analysis, and operational reviews for sports and entertainment venues. Connolly has also worked in research/strategy roles for the NFL Arizona Cardinals and NBA Orlando Magic, and served as Finance Director for a Boston-based market research firm. He earned an M.B.A. in Sports Business at Arizona State University, as well as a B.A. in Economics from the University of Pennsylvania.

“Victus Advisors provides a powerful combination of analytical consulting expertise and practical industry experience. Our forte is independent research and counsel in multiple fields, including customer research, facility planning, and economic impacts,” said Connolly. “Victus Advisors’ pledge is to provide our clients unbiased advice grounded in a broad and deep understanding of the sports and entertainment industry’s challenges and opportunities. Our mission is to assist our clients in enhancing their attractiveness to their consumers and increasing their enterprise value. To this end, we will marshal a wealth of on-the-ground experience in research, analysis, strategic planning, and project execution to provide unparalleled client service.”

Victus Advisors serves sports franchises, athletic departments, municipalities, and other sports/entertainment facility stakeholders with a wide variety of consulting services. Market research specialties include ticket/seating demand analysis, customer satisfaction studies, and sponsor retention/loyalty studies. Financial advisory specialties include feasibility studies for new venues, economic impact studies for teams/venues/events, and facility operational reviews.