Strategic Insights That Power Winning Venues

Trusted advisors in sports, recreation, entertainment and performing arts — helping cities, teams and developers plan, finance and optimize successful venues.

Trusted by Sports, Entertainment & Civic Leaders

Venue Development is Complex. We Make it Clear.

Many projects fail due to poor site selection, misaligned expectations, or lack of market validation. Our feasibility studies and market research ensure you have the right data to make informed decisions.

Uncertainty

How do you ensure your venue is financially viable?

Risk

Are you making the right market-driven decisions?

Competition

How do you attract fans, team, and investors?

How We Help You Plan, Optimize & Expand Venues

Real-World Success, Bringing Venues to Life

Empowering the Growth of Women’s Sports

Economic and fiscal insights for Kansas City’s new riverfront stadium and NWSL team.

A New Hub for Anaheim’s Entertainment & Culture

Market insights and negotiation support for a dynamic mixed-use district.

Elevating Hawaii’s Entertainment Landscape

Economic and fiscal insights for the new Aloha Stadium, shaping culture and growth statewide.

Brightline’s Updated Sponsorship Strategy

Refined valuations and peer review to boost partnership revenue across Florida stations.

Aligning Naming Rights with Community Value

Valuation insights to balance charitable goodwill and commercial sponsorship at Utah’s premier new performing arts center.

Building Baseball’s Next Destination

A proposed eight-field complex and hotel designed to expand Cooperstown’s sports tourism legacy.

Lee County’s Sports Tourism Growth Strategy

A facility expansion roadmap designed to drive room nights, revenue and year-round visitation.

How Billings Aims to Fund a Rec Center Through Strategic Sponsorships

A sponsorship valuation and naming rights roadmap to support a new multi-generational recreation center.

Greenville’s Vision for a Multi-Use Soccer Stadium

Independent market and financial analysis to guide a proposed public-private stadium partnership.

What Our Clients Say

The Virginia Beach CVB has been in the sports tourism business for almost 20 years, and in order to maintain the more than 100 events on our annual calendar and have the ability to grow, we knew it was time to take this lucrative market to the next level.

The Victus team came to Virginia Beach and engaged our community. We were so confident in Victus’ work, after completing the initial feasibility study, we contracted Victus to complete two additional studies.

The $68 million Virginia Beach Sports Center opened in October 2020 and has added more than 50,000 hotel nights a year to our sports tourism portfolio, and now we’re working with Victus again to identify the next “slam dunk” sports venue for the Virginia Beach community.

Nancy Helman, Director, Virginia Beach CVB

Let’s Connect!

Send us your project details to get started today