The Victus Story

A Park City, Utah-based company that started in 2012 and has completed more than 150 engagements.

Our Journey

Victus Advisors’ story began in 2012 in the mountain town of Park City, Utah, a new chapter for Brian Connolly and his young family, who moved from Dallas in pursuit of a unique vision. With a strong background in market research, financial advisory, and strategic planning, Brian founded Victus Advisors to fill a niche in sports, recreation, and event venue planning with practical, data-driven solutions. The firm was established with a straightforward mission: to provide independent, objective planning services, focused on meeting the specific needs and goals of communities and stakeholders.

Unwavering Commitment

From our early days, we have been committed to providing independent and objective planning services. This commitment has been our guiding star, helping us remain free from conflicts of interest and focused on delivering honest, researched guidance. Our ethos is rooted in the belief that each project is unique and deserves a customized approach, tailored to reflect the distinct characteristics of each community we serve.

A Team Driven by Passion and Expertise

The core of Victus Advisors is our senior leadership team, a group of professionals with a combination of consulting expertise and practical experience that is unmatched in the industry. Leading this team, Brian Connolly and Walter Franco exemplify our values: rigorous analytical skill, deep market understanding, and a passionate commitment to the dynamic world of public assembly venues.

Our Services – A Spectrum of Excellence

At Victus Advisors, we specialize in a comprehensive range of services that encompass market analysis and research, financial & economic strategy, facility development planning & operations, and marketing & strategic planning. Each service is a testament to our belief in thorough, data-driven decision-making and our desire to see communities thrive through well-planned sports, recreation, and event venues.

Our Approach – Tailored and Data-Driven

Our approach is characterized by a blend of in-depth market insight, financial acumen, and economic analysis. We don’t just deliver data; we provide context, understanding, and actionable insights. This approach has enabled us to help numerous clients navigate the complexities of venue development, from initial market demand studies to the final phases of operational planning.

The Victus Difference

What truly sets us apart is “The Victus Difference” – our unique ability to combine market insight with financial expertise and economic analysis, creating tailored strategies for each client. We are more than consultants; we are partners in your journey, committed to ensuring your project’s success from concept to completion.

Looking Ahead

As we look to the future, Victus Advisors remains dedicated to expanding our horizons, embracing new challenges, and continually evolving to meet the ever-changing needs of the public assembly venue industry. Our story is one of growth, innovation, and unwavering dedication to our clients and their communities.

Join us in crafting the next chapter of venue excellence in sports, recreation, arts, and entertainment. Let Victus Advisors be your guide to success.

City of Anaheim (CA)
On-Call Sponsorship Consultant
Town of Barrington (RI)
Fieldhouse Feasibility Study
Cherokee County (SC)
Sports, Recreation & Tourism Property Study
City of East Ridge (TN)
Camp Jordan Park Sports Facilities Study
City of Fort Wayne (IN)
Youth Sports Market & Facilities Study
Weber County (UT)
Golden Spike Events Center Master Plan
City of Greenville (SC)
Baseball/Softball Tournament Complex Study
Verdae Development
USL Soccer Stadium Study
Hamilton County (OH)
Sports Tourism Market Opportunity Analysis
City of Jacksonville (NC)
Recreation, Sports & Tourism Property Study
Prince William County (VA)
Sports & Events Center Feasibility Study
Bastian Agricultural Center
Amphitheater Feasibility Study
Prince William County (VA)
Sports & Events Center Feasibility Study
City of Williamsburg (VA)
Indoor Sports Center Market Study
Historic Triangle Recreation Facilities Authority
Sports & Live Entertainment Complex Development Advisor
StubHub Center
Economic & Fiscal Impact Study
Alachua County (FL)
Indoor Sports Center Feasibility Study
All Sports Village
Financial Operating Projections
New Aloha Stadium & Entertainment District
Market/Financial Feasibility & Economic Impact Studies
Army West Point Athletics
Michie Stadium Market Study
Syracuse University
Carrier Dome Renovation Studies
Visit Billings / Billings Chamber of Commerce
Recreation Center Naming Rights Valuation
Yellowstone County (MT)
Indoor Sports Facilities Market Study
Black Rock Resort Ice Arena
Financial Operating Projections
Bond Sports
Business Development Consulting
Brightline
Sponsorship Valuation
Barclays Center
Suite Market Study & Founding Partnerships Valuation
Bryant University
Arena Concert Market Study & Naming Rights Valuation
Visit Camarillo
Economic & Fiscal Impact Study for Outdoor Sports Fields
Town of Christiansburg (VA)
Destination Park & Sports Complex Feasibility Study
Clay County (FL)
Asset Inventory & Sponsorship Valuation
CoBank Arena at the National Western Center
Naming Rights Valuation
City of Columbia (MO) / Columbia CVB
Sports Market & Facility Study
Cooperstown Experience
Market Study & Financial Operating Projections
Proposed Coyotes Arena
Financial Advisor for Private Site Owner
Connor Sports
Secret Shop
Cal Sate University, San Bernardino
Outdoor Sports Complex Operations & Financial Analysis
Visit Cumberland Valley
Indoor/Outdoor Sports Complex Feasibility Study
Davis County (UT)
Legacy Events Center Redevelopment Feasibility Study
Tooele County (UT)
Deseret Peak Complex Market Studies & Master Plan
Utah Tech University
Premium Seating Market Study for Greater Zion Stadium
City of Edmond (OK) / Visit Edmond
Sports Facilities Assessment
City of El Centro (CA)
Monte Vista Sports Complex Feasibility Study
Ephraim City (UT)
Recreational Sports Complex Feasibility Study
City of Euclid (OH)
American Sports Centers Market Study
FC Juarez
Borderplex Stadium Market & Financial Feasibility Study
Allen County-Fort Wayne CIB
Downtown Arena Operations Study
Fort Wayne Redevelopment Commission
North River Sports Events Center Study
AWS Foundation
Adaptive Arena Feasibility Study
Good Works Frederick
Maryland Sports & Learning Center Feasbility Study
Georgia Southern University
Arena Economic & Fiscal Impact Study
City of Greendale (IN)
Sports Tourism Complex Feasibility Study
City of Hagerstown (MD)
Hagerstown Fieldhouse Market Study
Hampton Roads Youth Hockey Association
2-Sheet Ice Arena Feasibility Study