At Victus Advisors, Eric leads marketing strategy and brand development, driving efforts to position the firm as a recognized leader in feasibility studies and consulting services.

As President of Victus Marketing, Eric leads the agency’s fractional marketing services, providing high-quality creative solutions and data-driven campaigns tailored to the unique goals of clients in sports, entertainment and recreation, as well as small and medium-sized businesses. His ability to deliver impactful results stems from years of experience at the intersection of analytics, client success and digital strategy.

Eric previously served as CMO of the Better Business Bureau and has held senior roles working with Fortune 500 companies, automotive brands and nonprofit organizations.