Charting the MLB Course
Victus Advisors collaborates with Portland Diamond Project to strategize Major League Baseball arrival in Portland, Oregon.
Client
Portland Diamond Project
Sector
Professional Sports
Project
Strategic Business Planning for the Portland Diamond Project to Bring MLB to Portland, Oregon
Year
2021
Client Challenge
The Portland Diamond Project, led by former Nike executives and baseball luminaries, sought to realize its vision of bringing Major League Baseball to Portland, Oregon. Facing the challenge of establishing a compelling business case for MLB expansion or relocation, the project required comprehensive strategic planning to navigate the complexities of franchise acquisition and stadium development.
Approach
Victus Advisors undertook strategic business planning, refining the messaging around “MLB to PDX,” analyzing market data and projecting financial outcomes. Leveraging our expertise, we crafted a robust investor presentation to articulate the project’s viability and potential economic impact to stakeholders and potential investors.
Benefits to Client
Through our collaboration, the Portland Diamond Project gained strategic clarity and a compelling narrative to attract investors and rally community support. Our comprehensive planning laid the groundwork for successful MLB expansion efforts in Portland, positioning the city as a prime destination for professional baseball and fostering economic growth and community engagement.