Pioneering Cryptocurrency Sponsorship in Professional Sports
Victus Advisors supports XBTO in valuing and negotiating a groundbreaking cryptocurrency sponsorship deal with Inter Miami FC.
Client
XBTO
Sector
Sponsorship & Brand Development
Project
Jersey Front Naming Rights Valuation & Negotiation Support for Inter Miami FC
Year
2021
Client Challenge
XBTO aimed to break new ground by becoming one of the first cryptocurrency companies to sponsor a professional soccer team in the United States. They needed expertise in sponsorship valuation and negotiation to ensure the partnership with Inter Miami FC aligned with both their financial objectives and brand goals.
Approach
Victus Advisors conducted a detailed valuation analysis, leveraging sponsorship benchmarks, industry trends and insights into cryptocurrency’s unique positioning in the sports sponsorship landscape. Our team provided strategic support during negotiations, ensuring favorable terms while maximizing XBTO’s brand exposure.
Benefits to Client
Our analysis empowered XBTO to establish the value of its sponsorship and negotiate terms effectively, positioning them as pioneers in the cryptocurrency sponsorship landscape. The sponsorship deal with Inter Miami FC represents a milestone in cryptocurrency integration into professional sports, providing XBTO with unparalleled brand exposure and positioning opportunities.