Optimizing Fan Experience at FedExForum
Victus Advisors conducts a comprehensive analysis to elevate customer satisfaction for NBA Memphis Grizzlies season ticket holders.
Client
Memphis Grizzlies
Sector
Professional Sports
Project
Customer Satisfaction Analysis of NBA Memphis Grizzlies Season Ticket Holders at FedExForum
Year
2019
Client Challenge
The NBA Memphis Grizzlies sought to enhance the overall satisfaction of their season ticket holders attending games at FedExForum. Understanding that fan experience encompasses various aspects, including food and beverage services, they aimed to identify areas of improvement and strengthen engagement with their loyal fan base.
Approach
Victus Advisors initiated a FanSense customer survey initiative tailored to NBA Memphis Grizzlies season ticket holders. Through online surveys, we meticulously gathered feedback from nearly 700 respondents. Our analysis delved into customer satisfaction benchmarks, statistical drivers, strengths, weaknesses, and specific improvement opportunities related to food and beverage services at FedExForum. By segmenting results and identifying fan expectations, preferences and priorities, we provided actionable recommendations for enhancing the overall game experience.
Benefits to Client
By implementing our recommendations, the Grizzlies can elevate customer satisfaction levels among their season ticket holders. This leads to a more enjoyable game experience, fostering stronger fan engagement and loyalty. Moreover, by addressing areas of improvement, the Grizzlies can enhance their reputation and differentiate themselves within the competitive sports and entertainment industry.