A New Home for Ice Sports in Virginia Beach
Victus Advisors delivered an in-depth feasibility study for the Warrior Ice Center, providing the Hampton Roads Youth Hockey Association with market, financial, and economic insights to plan a sustainable new ice facility.
Client
Hampton Roads Youth Hockey Association
Sector
Youth & Amateur Sports
Project
Feasibility Study for a New Ice Center
Year
2021
Client Challenge
The Hampton Roads Youth Hockey Association needed an independent, data-driven assessment to determine the feasibility of replacing their aging Iceland Family Skating Center with a new Warrior Ice Center in Virginia Beach. The goal was to address unmet local demand for ice time and position the facility to attract regional tournaments and sports tourism.
Approach
Victus Advisors conducted comprehensive demographic and socioeconomic analyses, evaluated the local and regional ice facility landscape, and gathered feedback from stakeholders and event organizers. This informed detailed projections for facility design, market demand, annual utilization, operating performance, and long-term economic and fiscal impacts.
Benefits to Client
The study demonstrated that the proposed Warrior Ice Center could deliver over $15.5 million in net annual economic output, create 246 local jobs, and generate nearly 33,000 hotel nights each year. These insights equipped the Hampton Roads Youth Hockey Association with compelling data to support planning, funding applications, and community partnerships for the project.