The Victus Story
From Mission-Driven to Industry Leader
Victus Advisors was founded in 2012 with a clear mission: to provide independent, data-driven venue consulting that helps communities, teams, and developers make informed decisions. What started as a vision in the mountain town of Park City, Utah, has evolved into a nationally respected firm specializing in sports, recreation, entertainment, and performing arts venues.
Our journey began when Brian Connolly — an expert in market research, financial advisory, and strategic planning — recognized a gap in the industry. Too many projects were built on unrealistic expectations, with financial risks and operational challenges often overlooked. Victus Advisors was created to change that.
Fast forward to today, and our firm has led feasibility studies, economic impact analyses, and strategic planning efforts for some of the most recognizable venues in the country.
Our Commitment: Independent & Objective Consulting
From day one, independence has been our foundation. Unlike firms tied to architecture, construction, or financing, we focus solely on unbiased, research-backed guidance.
Our approach ensures that every venue project — whether a stadium, performing arts center, or community complex—is based on sound market research, financial sustainability, and long-term impact.
What That Means for Our Clients:
No conflicts of interest — our advice is always objective.
Data-driven insights, not just industry trends.
Customized strategies tailored to your venue, your market, your community.
Looking Ahead: The Future of Venue Development
As the public assembly venue industry evolves, so do we. We’re continuously adapting to emerging trends in sports tourism, live entertainment, sponsorship valuation, and public-private partnerships.
From expanding performing arts districts to the next wave of mixed-use sports developments, Victus Advisors remains at the forefront of venue strategy.
If you’re evaluating a new sports complex, a stadium renovation, or a performing arts center expansion, let’s talk.