PIONEERING CRYPTOCURRENCY SPONSORSHIP
Victus Advisors facilitates jersey front naming rights valuation and negotiation support for XBTO’s sponsorship of Inter Miami FC.
Client
XBTO
Sector
Cryptocurrency/ Professional Soccer
Project
Jersey Front Naming Rights Valuation & Negotiation Support for Inter Miami FC
Year
2021
CLIENT CHALLENGE
XBTO sought to evaluate the value and negotiate terms for its jersey front sponsorship with Inter Miami FC, marking a significant step in cryptocurrency’s integration into professional sports. The challenge was to navigate the complexities of sponsorship valuation and negotiation in the context of this groundbreaking partnership.
APPROACH
Victus conducted comprehensive valuation analysis leveraging market trends, sponsorship benchmarks, and the unique positioning of cryptocurrency in sports. Our team provided strategic negotiation support, ensuring XBTO secured favorable terms aligned with their brand objectives and market value.
BENEFITS TO CLIENT
Our analysis empowered XBTO to establish the value of its sponsorship and negotiate terms effectively, positioning them as pioneers in the cryptocurrency sponsorship landscape. The sponsorship deal with Inter Miami FC represents a milestone in cryptocurrency integration into professional sports, providing XBTO with unparalleled brand exposure and positioning opportunities.
XBTO’s partnership with Inter Miami FC marks a significant milestone in cryptocurrency’s integration into professional sports, demonstrating the transformative potential of blockchain technology in sponsorship.
FIND OUT MORE
Discover how Victus Advisors, a leader in sports marketing, can amplify your brand’s presence and impact. Our specialized sponsorship and naming rights valuation services cater to brands and properties in sports, recreation, entertainment, and the performing arts.
Unlock opportunities to elevate your brand’s visibility and drive results with strategic partnerships. Maximize your potential and gain insights crafted to deliver measurable ROI and long-term growth.
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