Services

Market Analysis & Research

Insightful Market Intelligence for Public Assembly Venues

Our Market Analysis & Research services provide the foundation for informed decision-making in sports, recreation, arts, and entertainment venue development. We delve deep into the unique dynamics of your community, utilizing tools like market demand studies, custom market research, and demographic and socioeconomic studies. By thoroughly understanding market trends and community needs, we equip you with crucial insights for strategic planning and opportunity identification.

Market Demand Studies

Identify market-supportable venue and event opportunities for your community.

Through our comprehensive market demand studies, we assess the viability and potential success of tapping into new event markets in your area, ensuring investments align with community interests and market capacity.

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Custom Market Research

Gather strategic insight and community feedback via online surveys and in-person focus groups.

Our custom market research services are tailored to gather actionable insights, providing a deep understanding of community preferences, expectations, and feedback, critical for shaping successful venue projects.

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Demographic & Socioeconomic Studies

Profile, map, and segment communities and markets by key demographic and socioeconomic features.

We provide detailed analyses of demographic and socioeconomic factors, offering a granular view of your target market to inform strategic decisions and optimize success.

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Financial & Economic Strategy

Building Sustainable Public Assembly Venues

At the heart of every successful sports, recreation, arts or entertainment venue is a robust financial and economic strategy. Our expertise in this area encompasses financial feasibility analysis, economic impact analysis, and valuations of sponsorship and naming rights. We focus on creating sustainable financial models, assessing economic benefits, and determining the value of key assets, ensuring that your venue projects are not just viable but also economically advantageous.

Financial Feasibility Analysis

Develop sustainable financial operating and funding models.

Our financial feasibility analysis service crafts comprehensive operating and funding models, ensuring your venue is financially sound and sustainable in the long term.

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Economic Impact Analysis

Estimate tourism benefits such as visitor spending, jobs, wages, and taxes.

We quantify the economic benefits of incremental visitor activity, including direct spending and job creation, providing a clear picture of your proposed or existing venue on the local community.

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Facility Development, Planning & Operations

Optimizing Sports & Event Facility Success

The development and operational efficiency of sports, recreation, arts and entertainment facilities are critical to their success. Our Facility Development, Planning & Operations services provide thorough operational reviews and offer expert owner’s representation. From benchmarking existing operations to guiding the development of new facilities, we ensure that your projects meet high standards of efficiency, functionality, and sustainability.

Facility Operations Reviews

Benchmark your existing sports/recreation facility operations and identify improvement opportunities.

Our facility operations review process benchmarks your current operations against industry standards, identifying key areas for improvement and efficiency enhancement.

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Owner’s Representation

Representing the facility owner’s interests in procuring and working with design, build, operations, and sales partners for completion, delivery, and revenue maximization of the facility.

We act as your advocate, ensuring that all aspects of facility design, construction, sales, and operations align with your vision and objectives, safeguarding your interests throughout the project.

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Event Marketing & Strategic Planning

Amplifying Your Venue’s Reach

Effective marketing and strategic planning are vital for the growth and visibility of any public assembly or tourism venue. Our services in this area are designed to help define and enhance your event marketing opportunities. We provide insights into current strategies and develop comprehensive plans to boost engagement, audience reach, and overall event market opportunities, aligning your goals with actionable and innovative marketing solutions.

Sports Marketing Plans

Gather insights on your current sports marketing strategies and recommend new strategic plans.

Our marketing plan service evaluates your current strategies and introduces innovative approaches to elevate your sports venture’s profile, enhancing audience engagement and market reach.

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Sponsorship & Naming Rights Valuations

Analyze the fair-market value of your sports, recreation, arts, and entertainment event facility’s corporate sponsorship and naming rights opportunities.

We provide accurate valuations of sponsorship and naming rights, ensuring you maximize revenue potential while aligning with brands that reflect your venture’s values and objectives.

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