Modernizing the Gameday Experience at Michie Stadium
Victus Advisors conducts a market demand study to modernize Army West Point’s premium seating options and maximize revenue potential.
Client
Army West Point Athletics
Sector
Higher Education & College Athletics
Project
Market Demand & Financial Feasibility Study for Premium Seating at Michie Stadium
Year
2017
Client Challenge
Michie Stadium, a historic venue and home to Army West Point football since 1924, sought a modernization of its premium seating offerings. With limited suite inventory and aging amenities, Army Athletics needed a strategy to enhance the gameday experience while maximizing revenue potential.
Approach
Victus Advisors conducted a comprehensive market demand study, engaging Army Athletics donors, fans and stakeholders through surveys and interviews. We analyzed preferences for luxury seating products, including suites, loge boxes and club seating, while benchmarking trends from peer institutions to inform design recommendations.
Benefits to Client
Our study provided actionable insights into donor and fan demand for premium seating options, enabling Army West Point Athletics to strategically modernize Michie Stadium. These findings laid the groundwork for enhanced fan experiences, increased revenue generation, and strengthened alumni and community engagement.