Assessing Concert & Community Amphitheater Potential in South Jordan
Victus Advisors partnered with the Bastian Family Foundation to evaluate the market demand, financial sustainability and economic impact of a new amphitheater at Utah State University’s Bastian Agricultural Center.
Client
Bastian Family Foundation
Sector
Performing Arts & Live Entertainment
Project
Market, Financial and Economic Feasibility Study for a New Amphitheater
Year
2024
Client Challenge
The Bastian Family Foundation sought an objective assessment to determine whether a new amphitheater at the USU Bastian Agricultural Center could meet both local community programming needs and attract large-scale touring concerts, while remaining financially viable and economically impactful for South Jordan.
Approach
Victus Advisors conducted a two-phase feasibility study. The market analysis included demographic and socioeconomic research, benchmarking comparable venues, stakeholder and promoter interviews, and analysis of local concert demand. The financial and economic phase developed detailed operating models for multiple scenarios, compared potential revenue streams, and estimated economic and fiscal impacts for South Jordan and Salt Lake County.
Benefits to Client
The Bastian Family Foundation received a clear, data-driven roadmap outlining viable amphitheater models, ranging from a flexible 2,000-seat community venue to a commercially operated 5,000-to-8,000-seat concert amphitheater. The study quantified capital funding potential, revenue streams and net local spending, empowering stakeholders to plan for sustainable operations and measurable economic returns.