Athletic Research & Performance Center Vision at the University of Tennessee
Victus Advisors partnered with the University of Tennessee Institute of Agriculture to evaluate the market, financial feasibility and economic impact of a multi-phase Athletic Research & Performance Center.
Client
University of Tennessee Institute of Agriculture
Sector
Higher Education & College Athletics
Project
Market, Financial Feasibility & Economic Impact Study for an Athletic Research & Performance Center
Year
2017
Client Challenge
The University of Tennessee Institute of Agriculture envisioned a world-class Athletic Research & Performance Center to strengthen athlete safety research, provide advanced testing facilities, and address unmet demand for tournament-quality sports fields and courts in the Knoxville MSA. They needed an objective study to validate community and tourism benefits, phased development, and funding potential.
Approach
Victus Advisors conducted a multi-phase study including market demand analysis, stakeholder interviews, financial projections and economic impact modeling. The recommended plan included Phase I with eight lighted multi-use fields and a research building, plus Phase II with a six-court hardwood indoor facility convertible to nine volleyball courts. Victus detailed site programming, projected usage, revenue sources, funding options and the facility’s long-term economic footprint for Blount County.
Benefits to Client
The feasibility study provided UT with a roadmap to phase development strategically, secure diverse funding streams, and meet community needs for sports tourism and research innovation. It quantified that at full buildout, the Center could generate over $38 million in annual economic output, create 425 local jobs and produce nearly $1 million in annual county tax revenues.