A Community-Driven Funding Plan for Billings Recreation
Victus Advisors delivers sponsorship valuation and naming rights strategies for the proposed Billings Multi-Generational Recreation Center.
Client
Billings (Mont.) Chamber of Commerce
Sector
Community Recreation
Project
Sponsorship & Naming Rights Analysis
Year
2023
Client Challenge
The Billings Chamber of Commerce aimed to secure corporate and community partnerships to fund the development of a proposed multi-generational indoor recreation center. To achieve this, they required a detailed valuation of sponsorship opportunities, creative packaging of naming rights, and recommendations to optimize community and corporate support.
Approach
Victus Advisors partnered with Gemini to:
- Conduct a market review of sponsorship and naming rights practices in comparable facilities
- Identify a comprehensive inventory of sponsorship assets, including facility naming rights, signage, and digital branding opportunities
- Provide detailed valuations for assets, considering both tangible benefits and long-term community goodwill
- Develop customized sponsorship packages tailored to the Billings market
- Create a prospect list for outreach, focusing on local and regional businesses
Benefits to Client
Victus Advisors equipped the Billings Chamber of Commerce with a robust sponsorship strategy, including detailed asset valuations and pricing recommendations. This approach positioned the project to generate significant sponsorship revenue, strengthening the overall funding plan and providing a clear path to engage community and corporate partners in support of the center’s development.