Enhancing Fan Experience at the Rose Bowl
Victus Advisors implements a comprehensive fan experience research program to optimize satisfaction levels at the iconic Rose Bowl Stadium.
Client
Rose Bowl Operating Company
Sector
Sports & Entertainment Venues
Project
Guest Experience & Customer Satisfaction Survey Research for the Rose Bowl Stadium
Year
2019
Client Challenge
The Rose Bowl Stadium, renowned for its historic significance and iconic events, aimed to elevate the overall fan experience during various stadium events, including UCLA football games, the Rose Bowl Game, and concerts and other live entertainment events. Understanding the critical role of customer satisfaction in fostering loyalty and engagement, the Rose Bowl Operating Company sought to assess and improve guest services to enhance fan satisfaction.
Approach
Victus Advisors, leveraging our Fansense research program, collaborated closely with the Rose Bowl Operating Company and the Food Service Matters customer service training team. We conducted a comprehensive market research program, encompassing initial assessments and ongoing monitoring of guest services and fan satisfaction over a one-year period. Through custom surveys and meticulous data analysis, we identified areas of improvement and implemented strategies to optimize the overall fan experience.
Benefits to Client
By implementing our tailored research program, the Rose Bowl Operating Company can effectively gauge fan satisfaction levels and make data-driven decisions to enhance guest services and overall stadium experience. Improved customer satisfaction not only fosters stronger fan loyalty but also attracts new audiences, thereby increasing event attendance and revenue generation for the Rose Bowl Stadium.