Data-Driven Insights for Greenville’s Proposed Soccer Stadium P3
Victus Advisors provided Verdae Development with market, financial and impact analysis for a proposed 8,000-seat stadium in Greenville, envisioned as home to Greenville Triumph SC and Greenville Liberty SC while also hosting concerts, tournaments and civic events in a public-private partnership.
Client
Verdae Development
Sector
Professional Sports
Project
Market & Financial Feasibility Analysis for a USL Stadium P3 Proposal
Year
2024
Client Challenge
Verdae Development explored the feasibility of anchoring a new mixed-use district with a multi-purpose stadium capable of hosting up to 150 annual events, from professional soccer to concerts and festivals. To advance partnership discussions with city officials and the Triumph/Liberty ownership group, Verdae required an independent assessment of market demand, financial sustainability and economic impact.
Approach
Victus Advisors conducted a comprehensive analysis including:
- Market demand study of Greenville’s demographics, sports and event trends, and venue landscape
- Financial feasibility modeling for operations, event revenues and long-term sustainability
- Benchmarking against peer USL stadiums and entertainment districts
- Economic and fiscal impact analysis for the City of Greenville
Benefits to Client
Victus Advisors delivered an independent roadmap with data and projections that enabled Verdae to advance partnership discussions, engage stakeholders and evaluate viable paths forward.