Enhancing Revenue Streams and Fan Experience at Barclays Center
Victus Advisors supports Brooklyn Sports & Entertainment with strategic planning and sponsorship valuation to optimize luxury suite demand and founding partner opportunities.
Client
Brooklyn Sports & Entertainment
Sector
Professional Sports
Project
Luxury Suite Demand Study & Founding Partner Valuation for Barclays Center
Year
2015
Client Challenge
Brooklyn Sports & Entertainment needed to optimize revenue from premium seating and sponsorships at Barclays Center. With evolving fan expectations, the challenge was twofold: understanding the dynamics of luxury suite demand and accurately valuing founding partner sponsorships to maximize engagement and revenue.
Approach
Victus Advisors conducted a comprehensive analysis, reviewing historical suite sales, benchmarking against industry standards and surveying existing suite holders to gauge satisfaction. Leveraging proprietary valuation models, we assessed the future value of founding partner sponsorships to inform strategic decision-making.
Benefits to Client
Our insights empowered Brooklyn Sports & Entertainment to devise targeted strategies for increasing satisfaction and maximizing suite renewals. By accurately valuing founding partner opportunities, we enabled informed negotiations and long-term partnership retention, ultimately enhancing revenue potential and fan engagement at Barclays Center.