Shaping Anaheim’s Future: OCVIBE Entertainment District
Victus Advisors facilitates market analysis and negotiation support for Anaheim’s OCVIBE sports and entertainment district at the Honda Center.
Client
City of Anaheim (Calif.)
Sector
Economic Development & Urban Planning
Project
Signage District Market Analysis & Revenue Sharing Negotiation Support for OCVIBE
Year
2021
Client Challenge
The City of Anaheim embarked on the ambitious OCVIBE project, aiming to transform a 115-acre site surrounding the Honda Center into a vibrant mixed-use entertainment district. Seeking to optimize revenue streams, the city required comprehensive market research and negotiation support for signage valuation and advertising agreements.
Approach
Victus Advisors conducted thorough market research and signage valuation analysis to inform revenue modeling and negotiation strategies. Collaborating closely with city officials and project stakeholders, we provided expert negotiation support to ensure favorable revenue-sharing agreements and maximize the economic potential of the OCVIBE signage district.
Benefits to Client
Through our strategic guidance and negotiation support, the City of Anaheim secured lucrative sponsorship and advertising agreements for the OCVIBE signage district. Our comprehensive market analysis and revenue modeling enhanced revenue opportunities, contributing to the economic vitality of the proposed entertainment district and fostering community growth and development.