Trusted Experts in Venue Development & Strategy
Our leadership team brings decades of experience in sports, recreation, entertainment, and public-private partnerships.
Walter Franco
Principal & Research Director
Walter specializes in market research, strategic analysis, and other planning and operational consulting services on behalf of our clients.
Walter is bilingual, and his professional experience includes projects with English-speaking groups such as Major League Soccer, Soccer United Marketing, Real Salt Lake, and University of Utah Athletics, as well as Spanish-language projects for Mexican professional soccer clubs such as Liga MX’s Club Tijuana Xoloitzcuintles de Caliente and Toluca F.C. and the city of Rosarito, Mexico.
Prior to joining Victus Advisors in 2015, Walter worked in corporate development for the ECHL Utah Grizzlies and the Maverik Center, a 10,000-seat multi-use arena located in the suburbs of Salt Lake City. He also provided consulting services to international soccer clubs, including assisting with U.S. licensing deals and brokering friendlies in the U.S. with MLS opponents.

Hometown
San Diego, Calif.
Residence
Herriman, Utah
Education
B.A., Business, University of Utah; M.B.A., Sports Business, San Diego State University
Favorite Team
Los Angeles Lakers, Los Angeles Dodgers, Las Vegas Raiders, Club Tijuana, Paris Saint-Germain
Favorite Athlete
Tim Brown
Favorite Venue
Allegiant Stadium
Earliest Sports Memory
Laker games on KCAL 9 with Chick Hearn and Stu Lantz